Marketing Report 06

Doing Advertisements seems to be the main focus of the company when it comes to how it does such acts. Creating a campaign for this Energy Gum was the right thing to go with and focus on as it introduced such a product. “Advertising campaigns can focus on one or more advertising appeals. Often the appeals are quite general, thus allowing the firm to develop a number of subthemes or minicampaigns using both advertising and sales promotion.” (MKTG, Lamb, p. 230). This really seemed to have gotten the ball rolling and all that was need was to develop how to convey the campaign to the consumers. “Almost all companies selling a good or a service use advertising, whether in the form of a multimillion-dollar campaign or a simple classified ad in a newspaper.” (MKTG, Lamb, p. 212). Getting the word out by any means possible was a main focus concerning the company and this product. Figuring out the proper way to do the promotion of this product was another task that needed to be well thought out. “Promotion can perform one or more of three tasks: inform the target audience, persuade the target audience, or remind the target audience.” (MKTG, Lamb, p. 218). It seemed like doing ads for television, the internet, and print were the best choices to delve into. The best subject matter for the promotion of this product seemed to have roughly done all of those. The campaign would inform while persuading the target audience of this product while in time, remind them of it when needed.