Marketing Report 04

It all seems to go back to how it is for the consumer more than it is for just the company itself. I believe I’ve made it clear what the primary concepts of this product could be. “The Marketing concept is a simple and intuitively appealing philosophy that articulates a market orientation. It states that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.” (MKTG, Lamb, p. 5). The main objective of PhaselesS ProductionS is how it could help others; consumers, companies, or otherwise. With that in mind, it became clear that creating adopters of this product was of great necessity on many levels. “Marketers have a better chance of successfully marketing products if they understand how consumers learn about and adopt products. A person who buys a new product never before tried may ultimately become an adopter, a consumer who was happy enough with his or her trial experience with a product to use it again.” (MKTG, Lamb, p. 152). With that in mind, the adopters would then become a key role in the segmentation PhaselesS ProductionS would then target. “Market segmentation plays a key role in the marketing strategy of almost all successful organizations and is a powerful marketing tool for several reasons. Most importantly, nearly all marketers include groups of people or organizations with different needs and preferences.” (MKTG, Lamb, p. 98).