Final words

Along with the previous methods, presenting the campaign through interactive medias seem like a must for this. I was thinking about configuring some interactive ads for the web that would demonstrate what it would be like with and without this gum. To pursue the course of Web media and ways to get the word out online, accounts on various, social-networking sites (like Myspace and Twitter) have been made to help get the word out online. A website for Momentum Energy Gum is also in production.

Along with those, an app is in development to help promote the gum. A game for the iPhone, where you’ll be given certain tasks to accomplish within a given amount of time while chewing one stick (and only one stick) of the gum in the game will be implemented to demonstrate how it could be while chewing this gum. It seems like it would be more of a strategy-based game but that is the way it can be when you have a lot to do with little energy to do it.

This is how PhaselesS ProductionS would go about creating/promoting this new product.