Marketing Report 01

For this Marketing Project, I decided that my company would create a new product that would prove to be very helpful for many. I decided to go with the concept of an Energy Gum that would give you the same boost as a normal Energy Drink would. The main benefit that I’m trying to get across with this is that you could get the same boost you needed like an Energy Drink would give you with something that you could carry around with you anywhere you go and not have to worry about spilling anything on any expensive equipment. Knowing how that could be for most people (having been in that position many times myself) it gave me a better understanding of what the consumer’s motives would be for such a product and how it could be beneficial for them. It has been said that “When you buy, you usually do so to fulfill some kind of need. These needs become motives when aroused sufficiently.” (MKTG, Lamb, p. 78). Portraying how such a product could fulfill a certain type of need seems like a way it could really benefit them and free their minds of any worries concerning how to get certain tasks done and really seems to state what their motives could be. Not having the worries regarding spills seem like another motive to add along with the list of benefits for the consumers.