Marketing Report 05

With all of this, I strongly had to keep in mind the ethics of the company I had created, PhaselesS ProductionS. I mainly had to keep it in mind because “ethics refers to the moral principles or values that generally govern the conduct of an individual or a group. Ethics can also be viewed as the standard of behavior by which conduct is judged.” (MKTG, Lamb, p. 95). I wanted to make PhaselesS ProductionS be the type of company many could trust and look up to while keeping in mind that it was not like the others. PhaselesS ProductionS is about how it could benefit others and not about how much money it could manage to get ahold of with its efforts. Doing work for many other companies and/or products is something that is not turned down by it as it tries to help others out more than just focusing on itself. Clearly, the standard of behavior that PhaselesS ProductionS follows is in regards to consumers and how others could benefit from its efforts; not based on how to make the most cash.