What is the difference between Marketing and Advertising? E.O.C. Week 04

To me, the difference between the two concepts seem to be quite clear if you take the time to compare/contrast the two. “The Marketing concept is a simple and intuitively appealing philosophy that articulates a market orientation. It states that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.” (MKTG, Lamb, p. 5). So to me, it seems quite clear that Marketing is more geared to making sure that you do more than just make a sale. You have to make sure that you do as much as you can to satisfy what the needs or wants of your clients/customers could be and to make sure that you make a strong/loyal following for your efforts. Advertising seems more like you just want to do your best to make a sale so that you can make the money and just leave it at that. Once you have made the sale, what happens beyond that is none of your concern because your advertising worked which in turns help you make the sale. With Marketing, you tend to have a more personal take with what you do and what happens after sale matters even more to you. You want to make sure that your customer/client is satisfied with what they came to you for and that they will be likely to be loyal to you and keep returning to you for future needs/wants of theirs. This is how I see the differences between the two really can be when you consider how they compare and contrast in relation to one another. Having had obtain a Degree in Graphic Design, I understand how Advertising can be and I’m beginning to understand how Marketing can be along with how important it really is for you and your business.