Energy Drink Marketing Plan

I propose to create an energy drink in gum form that gives you the same boost as an average energy drink. Just one stick of gum would give you the same effect as one can of the beverage and will last as long as you are chewing the gum. It would come in an assortment of Citrus flavors along with a few age-old favorites such as Sour-Apple and Cinnamon. It would ultimately give you the ease of having an energy booster you can take everywhere you go without having to worry about it spilling and making a complete mess where ever you need to use it. It would also come in a mint/hard-candy companion to choose from so that you would not have to worry about chewing gum the entire time you need your boost.