Week 07 E.O.C.: My Biggest Challenge

The biggest challenge that I came across so far for this upcoming project was trying to determine and come up with what the product could be. I ran through many different concepts before I came up with one that seems to be the best concept for myself. I knew very little about Vodka and was going to try and combine it with the elements of an energy drink only to find that such a beverage already exists. I decided to just go with a separate adaption for an Energy Drink that seems like it would work. It was described in my previous post and I’m already picturing how the marketing could go for such a product. The ways of advertising for this is vast but I believe that I am already sure hot my project will go from here when it comes to advertising through videos and online ads. So far the time being, that was my biggest challenge so far for this until it all starts going.

Energy Drink Marketing Plan

I propose to create an energy drink in gum form that gives you the same boost as an average energy drink. Just one stick of gum would give you the same effect as one can of the beverage and will last as long as you are chewing the gum. It would come in an assortment of Citrus flavors along with a few age-old favorites such as Sour-Apple and Cinnamon. It would ultimately give you the ease of having an energy booster you can take everywhere you go without having to worry about it spilling and making a complete mess where ever you need to use it. It would also come in a mint/hard-candy companion to choose from so that you would not have to worry about chewing gum the entire time you need your boost.

3's About Me

Three Names I have been called:
Artist, Designer, Animator
Three Jobs I have had in my life (include unpaid if you have to):
Junior Designer, Proof-reader, Animator
Three Places I Have Lived:
Las Vegas, Las Vegas, Las Vegas
Three TV Shows that I watch:
The Big Bang Theory, House, Family Guy
Three places I have been:
Los Angeles, Sacramento
People that e-mail me regularly
Edgar Annon, Ash Watkins, Phil Smith
Three of my favorite foods
Pizza, Steak, Chicken
Three cars I have driven:
Corsica, Impala, Sonata
Three things I am looking forward to:
The life I have with my gal, hanging out with friends, the career ahead of me

Week 06 E.O.C.

Omnipresent

Trevor Geene
Paul Seavey
Jasmine Miliner
Johnie Wood

Flare Sunglasses
We started out with a product that would revolutionize the web industry by creating a simple engine the rendered websites the same in all browsers that it was viewed in. And the way that we would make money is by offering tutorials that people had to pay to view.

Our second idea was a complete flop; we decide to create a product that was “nothing”. But as you can see we ran into some problems with this idea.

Next, we went to a niche market and suggested the idea of animal shaped coffee cups. Not a bad idea, but we realized that the niche market was so small in this economy that we would make no profit off of it.

Our last idea we came up with before we decided to got the route that we choose was to turn the iPhone into a single glass eye piece that would be operable by a blue tooth motion sensing glove.

Our product is revolutionary in its idea, but it uses existing technology. Our product is a pair of designer sunglasses that uses transition technology to adjust the tint to users preferences.

Sunglasses for every person and every place.

Week 05 E.O.C. What my classmates think about Advertising vs. Marketing

I come to find that we all may have different opinions when it comes to the comparison or lack thereof with the two aforementioned terms. We are all free to have our own opinions but I would like to take the time to review what some of them may have said about it. “Advertising is usually more focused on moving the product, and doing whatever it takes to keep their customers and attract new ones. Marketing is usually focused on building relationships with their consumers and establishing a brand that they can trust” (http://lbpro1999.blogspot.com/). I feel a strong tendency to agree with what is being said here. It seems to reflect what I was saying when I was talking about the two and what the key differences between them can be. Advertisers hardly seem to be gear towards establishing a brand you can trust and mainly try to gain more profits, in my opinion. “Without advertising, marketing will not be able to run smoothly and vice versa. It is the way that advertising is carried out (for the benefit of the customer or not) that can determine how well a company is performing in the marketing arena” (http://gamboldeproductions.blogspot.com/). Viewing it in this fashion, it does seem to hold true. The two do seem to be intertwined in such a fashion that you could consider them to be dependant of one another. After all, Marketing would have to resort to some form of Advertising to get the word out for their efforts. “Marketing is what the company sells and who they sell to, and how they are going to sell it” (http://jzmproductions.blogspot.com/). It seems like a cross-breed is being formed with this one. As someone who has worked with advertising, it seems as though Marketing just might be regarded as an alteration of Advertising. I can see why some may make that claim but as I have stated previously, there is a major difference between the two. Advertisers don’t just try to form a strong following with their work.

What is the difference between Marketing and Advertising? E.O.C. Week 04

To me, the difference between the two concepts seem to be quite clear if you take the time to compare/contrast the two. “The Marketing concept is a simple and intuitively appealing philosophy that articulates a market orientation. It states that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.” (MKTG, Lamb, p. 5). So to me, it seems quite clear that Marketing is more geared to making sure that you do more than just make a sale. You have to make sure that you do as much as you can to satisfy what the needs or wants of your clients/customers could be and to make sure that you make a strong/loyal following for your efforts. Advertising seems more like you just want to do your best to make a sale so that you can make the money and just leave it at that. Once you have made the sale, what happens beyond that is none of your concern because your advertising worked which in turns help you make the sale. With Marketing, you tend to have a more personal take with what you do and what happens after sale matters even more to you. You want to make sure that your customer/client is satisfied with what they came to you for and that they will be likely to be loyal to you and keep returning to you for future needs/wants of theirs. This is how I see the differences between the two really can be when you consider how they compare and contrast in relation to one another. Having had obtain a Degree in Graphic Design, I understand how Advertising can be and I’m beginning to understand how Marketing can be along with how important it really is for you and your business.