Week 03: How I Buy Stuff

I would say that my personality greatly effects how I make my purchases. It has been stated that “personality combines psychological makeup and environmental forces” (MKTG, Lamb, p. 75). I take that into consideration whenever I make my purchases. I tend to keep in mind what I feel is more important and try to separate my needs from my wants. It’s how I have always gone about making purchases. When the time comes to make the said act, environmental forces can play a role as well. There will often be things around me that tend to drive me in an opposite way of what I believe needs to be bought. There are times environmental forces can get the best of me but only when it’s for something that would clearly be to me benefit. For the most part, I try my best to keep in mind what I went to the vendor to purchase regarding what I need and try to not drift away from that. I always keep in mind that my wants (as tempting as they can be a good amount of the time) can wait for another time further down the road. I just keep in mind that what is needed at the time is what is more important and I was raised to be able to identify what is more important when those matters present themselves. I keep myself in check and am sure that I will always do so.

Me as the consumer and consumer decisions, week 02 E.O.C.

The Demographic I fall under is made up of many factors. I am a 24, handicapped, male of a mixed race. I am Caucasian mixed with Vietnamese along with a little of many others races in my blood-line but those are the main ones. For the most part, I mainly have my focus on purchases regarding music, electronics, movies, video games, and many other forms of entertainment. I believe that the Asian side of me could be responsible for those purchases involving entertainment. Being Handicapped, I believe that would explain some of my purchases. I would need to and do consider making purchases that will help me with my struggles. This could be anything that would help me get around, do common tasks, or make it so that I wouldn’t have that many worries that come my way. On account of my vision, I also have to consider things that would help me with my vision as well. Magnifiers or Reading glasses would make up a good deal of that and those do help me in that regard. Also, the computer system I have along with its software at home would also need to assist me with my vision as well. It would need to be a system that would be able to zoom in on the screen when it would be needed and/or read the text on the screen to me because of my vision. My vision also tends to determine what kind of entertainment I purchase. It doesn’t make sense to purchase a game that would be hard for me to read certain texts that wou.d be important for the game. This is who I am and how my Demographic may play a role in the purchases I make.

Week 01 EOC A quality customer experience

An example of a great, quality-driven customer service experience I have had is a monthly event. It deals with my health and the treatment I get for it. Every month, I have to go to an Infusion Center licensed to administer the treatment I’m currently on. Once I am there for the two hours I am scheduled for, I am treated with high respect and care. When I am taken back to the rooms for the infusion to take place, I am helped out of my Wheelchair into a comfortable, Reclining Chair. After the line has been started (which is virtually painless, where I go) I am given the chance to rest and watch television while they continue to check up on me to see if I am alright. There are many times, they would provide me with snacks or refreshments to make sure that I am satisfied and am enjoying my time. I always feel very welcomed when I go into their office to better myself.