Final words

Along with the previous methods, presenting the campaign through interactive medias seem like a must for this. I was thinking about configuring some interactive ads for the web that would demonstrate what it would be like with and without this gum. To pursue the course of Web media and ways to get the word out online, accounts on various, social-networking sites (like Myspace and Twitter) have been made to help get the word out online. A website for Momentum Energy Gum is also in production.

Along with those, an app is in development to help promote the gum. A game for the iPhone, where you’ll be given certain tasks to accomplish within a given amount of time while chewing one stick (and only one stick) of the gum in the game will be implemented to demonstrate how it could be while chewing this gum. It seems like it would be more of a strategy-based game but that is the way it can be when you have a lot to do with little energy to do it.

This is how PhaselesS ProductionS would go about creating/promoting this new product.

Video ads

Here are some video ads I created to promote the Energy Gum:

Print files

First, I would like to present the package design for my Energy Gum:

Now, I have two magazine ads for the Gum, done in "Before/After" style:



Finally, I would like to present an ad for the Classified section of the Newspaper:

Marketing Report 06

Doing Advertisements seems to be the main focus of the company when it comes to how it does such acts. Creating a campaign for this Energy Gum was the right thing to go with and focus on as it introduced such a product. “Advertising campaigns can focus on one or more advertising appeals. Often the appeals are quite general, thus allowing the firm to develop a number of subthemes or minicampaigns using both advertising and sales promotion.” (MKTG, Lamb, p. 230). This really seemed to have gotten the ball rolling and all that was need was to develop how to convey the campaign to the consumers. “Almost all companies selling a good or a service use advertising, whether in the form of a multimillion-dollar campaign or a simple classified ad in a newspaper.” (MKTG, Lamb, p. 212). Getting the word out by any means possible was a main focus concerning the company and this product. Figuring out the proper way to do the promotion of this product was another task that needed to be well thought out. “Promotion can perform one or more of three tasks: inform the target audience, persuade the target audience, or remind the target audience.” (MKTG, Lamb, p. 218). It seemed like doing ads for television, the internet, and print were the best choices to delve into. The best subject matter for the promotion of this product seemed to have roughly done all of those. The campaign would inform while persuading the target audience of this product while in time, remind them of it when needed.

Marketing Report 05

With all of this, I strongly had to keep in mind the ethics of the company I had created, PhaselesS ProductionS. I mainly had to keep it in mind because “ethics refers to the moral principles or values that generally govern the conduct of an individual or a group. Ethics can also be viewed as the standard of behavior by which conduct is judged.” (MKTG, Lamb, p. 95). I wanted to make PhaselesS ProductionS be the type of company many could trust and look up to while keeping in mind that it was not like the others. PhaselesS ProductionS is about how it could benefit others and not about how much money it could manage to get ahold of with its efforts. Doing work for many other companies and/or products is something that is not turned down by it as it tries to help others out more than just focusing on itself. Clearly, the standard of behavior that PhaselesS ProductionS follows is in regards to consumers and how others could benefit from its efforts; not based on how to make the most cash.

Marketing Report 04

It all seems to go back to how it is for the consumer more than it is for just the company itself. I believe I’ve made it clear what the primary concepts of this product could be. “The Marketing concept is a simple and intuitively appealing philosophy that articulates a market orientation. It states that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.” (MKTG, Lamb, p. 5). The main objective of PhaselesS ProductionS is how it could help others; consumers, companies, or otherwise. With that in mind, it became clear that creating adopters of this product was of great necessity on many levels. “Marketers have a better chance of successfully marketing products if they understand how consumers learn about and adopt products. A person who buys a new product never before tried may ultimately become an adopter, a consumer who was happy enough with his or her trial experience with a product to use it again.” (MKTG, Lamb, p. 152). With that in mind, the adopters would then become a key role in the segmentation PhaselesS ProductionS would then target. “Market segmentation plays a key role in the marketing strategy of almost all successful organizations and is a powerful marketing tool for several reasons. Most importantly, nearly all marketers include groups of people or organizations with different needs and preferences.” (MKTG, Lamb, p. 98).

Marketing Report 03

Being a new product, it seems I would have to keep in mind how creative I could be when it comes to marketing it. “Creativity is the wellspring of new-product ideas, regardless of who comes up with them. A variety of approaches and techniques have been developed to stimulate creative thinking.” (MKTG, Lamb, p. 148). This seemed to have presented many doors to go through and decide upon how the advertising and marketing would go. Again, I wanted to make the consumers the main focus of the product and how it could help them and be of great benefit. Utilizing an ad campaign that would demonstrate how the product could benefit the consumer seemed like the best of choices. Again, with it being a new product, it seemed like I had to keep in mind that “Promotion strategy in the introductory stage focuses on developing product awareness and informing consumers about the product category’s potential benefits.” (MKTG, Lamb, p. 155). I really needed to be sure to let others know about the potential benefits while introducing such a product. A pocket-sized source of Energy supplements without the hazard or worry of spilling onto equipment seemed like enough potential benefit in itself. Along with that, I also had to keep in mind “Promotional strategy is a plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, and sales promotion.” (MKTG, Lamb, p. 211).